Amazon Prime Day Is Kicking Off Earlier Than Regular This 12 months

Amazon has confirmed that this year’s Amazon Prime Day, a 48-hour mega sale that typically takes place in July, will be held on June 21 and June 22.

In a press release, Amazon said that Prime Day 2021 will feature over two million deals across every category, including fashion, home, beauty and electronics, as well as Prime Video, Amazon Music and Prime Gaming.

While Amazon will be offering discounts across the majority of its product categories, including its own Amazon-created products like Echo, Kindle and Fire TV, Prime members will also be encouraged to support small businesses across the two-day-long savings event. Amazon is set to list “more than a million deals from small and medium-sized businesses”, including local Black-owned, woman-owned, military family-owned companies.

Amazon says that from June 7 through June 20, it will offer a $10c redit to use on Prime Day to members who spend $10 on select small business products and brands based in the U.S. in Amazon’s store, including products from Amazon Handmade and Amazon Launchpad. 

The self-styled “shopping extravaganza” will be available to Prime subscribers in the U.S., the U.K., the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.

“Prime Day is a celebration of our Prime members, and we’re excited to bring members great deals across an incredible selection, whether members want to shop and save on top brands, buzzworthy items, or small business collections,” said Jamil Ghani, vice president of Amazon Prime.

“Since we launched Prime Day in 2015, it’s delivered great new ways to shop, gift, watch movies and TV, and even dance, and we’re excited to carry on that tradition.”

Amazon Prime Day deals will go live at midnight on June 21, which translates to 3AM ET.

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