Early Black Friday offers coming June 21-22

Amazon’s annual “Black Friday in July sale” is coming early.

Prime Day, which last year was the latest ever amid the COVID-19 pandemic, will be the earliest ever in 2021. The sale is set for June 21 and 22, Amazon confirmed Wednesday, releasing details of the two-day shopping event. 

Several early Prime Day deals are now available. A way to earn a Prime Day credit and support small businesses returns for the second year starting June 7.

Jamil Ghani, vice president of Amazon Prime, said this year’s event will have more deals than ever before with more than 2 million deals globally with savings across every category.

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And consumers are ready to shop.

In a survey of more than 1,300 consumers, analytics company Profitero found 63% plan to shop Amazon on Prime Day and a third will also shop competing sales. Nearly 60% of consumers said they plan to “price check” Prime Day deals on other sites before buying on Amazon.

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