When Is Amazon Prime Day 2021: Dates, Offers, And All the things We Know So Far

Amazon Prime Day has become one of the biggest sales events that budget-minded shoppers can count on every year, offering literally thousands of deals across every category imaginable, from tech and gaming to toys, kitchenware, beauty, apparel, and more. Though Amazon hasn’t officially confirmed Prime Day dates just yet, the company did reveal the sale is happening in June, and according to a recent Bloomberg report, Prime Day 2021 is just weeks away.

As a result, there’s always a ton of interest leading up to the official announcement of Amazon Prime Day, with Prime members and other shoppers anticipating when the sale will be, how long it’ll last, and what special offers it will bring. As more and more details on Amazon Prime Day 2021 start to come out, here’s what you should know about Amazon Prime Day and what to expect from this year’s sale based on previous years.

What is Amazon Prime Day?

Amazon Prime Day is a blowout sale the retailer throws every summer to offer steep discounts on thousands of products, exclusively for Prime members. The sale offers a mix of deals that end at different times–some will run for the full 48 hours, while others will only be available for one day. The hottest offers tend to be lightning deals that may last for a few hours but usually sell out much sooner (sometimes in a matter of minutes).

Prime Day has grown exponentially since its launch in 2015, expanding to take place over multiple days and offering tens of thousands of deals for Prime members to shop, but it’s also forced competing retailers to hold their own anti-Prime Day sales to try to steal some of Amazon’s thunder. The summer sales bonanza is almost on par with Black Friday at this point, with all the biggest stores offering best-of-year prices on their hottest items.

When is Amazon Prime Day 2021?

According to a Bloomberg report, Amazon Prime Day 2021 will take place June 21 and 22. Amazon has not confirmed these dates, but the company did reveal during a recent earnings report that Prime Day would take place in June, so the reported dates fall within the expected time period.

Prime Day typically occurs in mid-July, but last year it was held October 13-14 due to the coronavirus pandemic. This year’s change has seemingly been caused by expected transportation slowdowns and the upcoming Olympics.

Prime Day always kicks off on a Monday at midnight, and since 2019, it has lasted for a full 48 hours, so it looks as though Amazon is continuing that pattern this year. Last year, we saw competing sales from Walmart, Best Buy, GameStop, and other retailers as usual, and Prime Day basically functioned as the kickoff for early Black Friday sales.

Best Prime Day deals to expect

The best Amazon Prime Day deals will always heavily feature the company’s own devices, including Echos, Fire TV Sticks, Kindles, smart TVs, and more. Anything that can utilize Alexa is going to be featured heavily, and Prime Day will be the best time of year to grab those products on sale or even get some early holiday shopping done. According to Amazon, the most popular deals during Prime Day 2020 included the Echo Dot, the Bose QuietComfort 35 headphones, the Fitbit Versa 2 smartwatch, and Fire TV Edition smart TVs. We’ve rounded up the best Prime Day tech deals we expect to see, which goes into more detail on which Amazon devices will likely be on sale. Those looking to upgrade to a new TV should check out the best Prime Day TV deals as well.

While consoles won’t play a major part in Prime Day deals (aside from any potential restocks of the PS5 and Xbox Series X), we may see some Nintendo Switch console bundle deals. What’s most likely are steep discounts across the board on Switch, PS4, and Xbox One games. And if you’re needing to re-up your PlayStation Plus and Game Pass membership, Prime Day will likely be a good time to stock up on your subscriptions for cheap.

How to participate in Amazon Prime Day

In order to take advantage of Amazon Prime Day’s deals, you’ll need to sign up for Amazon’s 30-day free trial (unless you’re already subscribed, of course) ahead of the event. Once you’re subscribed, you’ll be able to shop Prime Day deals and take advantage of other Prime benefits like free one- or two-day shipping, Prime Video, free monthly PC games, and more. You can cancel your membership anytime to avoid being charged the full yearly price after the free trial ends. Amazon Prime costs $119 per year or $13 per month if you choose to pay monthly. There’s also a student membership that comes with a six-month free trial. For more, see our full guide on how to get Amazon Prime for free or at a discount.

How to get the best Amazon Prime Day deals

Though snagging the best Prime Day deals is largely a matter of dedicating time and energy to the event of the course of its two days, there are some Prime Day tips we recommend. For one, non-subscribers should jump on the aforementioned free 30-day free trial–now that Prime Day is reportedly less than a month away, you can do that at any time in order to shop the sale. If you’re a currently enrolled student, be sure to take advantage of the Prime Student free trial and general discount as well. Other tips include turning on product notifications in the Amazon Shopping app, checking price history using CamelCamelCamel (to ensure you’re actually getting a good deal), comparing prices between retailers, and more. Check out our full guide with Prime Day tips and tricks to make sure you’re prepared.

We’ll be covering Amazon Prime Day up until the big event itself, including the dates when they’re revealed, so stay tuned for more coverage and the very best deals and sales. You can also follow us on Twitter @GameSpotDeals, as it’s the best way to stay up to date with all the best Prime Day deals when the sale actually kicks off. For now, you can check out all the best deals at Amazon right now, including the latest daily offers.

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