Anyone who lives for the thrill of a great markdown, gird your loins. The days of asking, “When is Prime Day?” have officially come to an end, as Amazon announced that their seventh-annual Amazon Prime Day shopping event—their biggest of the year across beauty, fashion, fitness, tech, and home categories—is this month. Each Prime Day, members are eligible to shop hundreds of rare deals from top-rated brands like Olaplex, Dyson, and Vitamix. Amazon Prime Day is also one of the best times of the year to spring for big-ticket tech and home items (in the market for a TV or Instant Pot?), snag an Amazon device for less (like their Fire tablets, Kindle, or Echo), and shop other rare lightning deals (short-lived offers that last just a few hours) that pop up throughout two-day event.
While you can sign up to be a Prime member at any point during the sale, we suggest joining or opting for a 30-day trial early to get ahead of the crowds and to avoid missing out on these limited-time deals. According to Amazon, last year Prime customers saved more than $1.4 billion during the two days of Prime Day. Prime membership offers many perks; you’re eligible for free shipping (and faster delivery options year-long), an ad-free, four-month Amazon Music subscription, the “try before you buy” Prime Wardrobe, and access to a bevy of streaming (and rental) shows and movies through Prime Video.
Navigating all the particulars around Amazon Prime Day can be a headache, with great deals going live and running out within hours, which is why we’re setting you up for success with some need-to-know info on when and how to shop. Below, we’ve pulled together a quick guide on what to expect when sifting through some of the most coveted online deals available during Amazon Prime Day 2021.
When is Prime Day 2021?
Though last year Amazon moved Prime Day to October in response to the pandemic, the event usually falls in mid-summer. This time around, the company announced, Prime Day’s exact dates will be from Monday, June 21 at 12 a.m. PT (or 2:59 a.m. ET), through Tuesday, June 22 at 11:59 PT (or June 23 at 2:59 a.m. ET), with early-access deals for Prime members on select devices and products.
How can I prepare to shop ’til I drop on Prime Day?
Aside from setting multiple alarms to remind you about Amazon Prime Day 2021 on June 21 and 22, there are a number of ways to flex your fingers for all the discounts the occasion has to offer:
1. Download the Amazon app.
You don’t even need to open your laptop to take advantage of the awesome deals this Prime Day. Shoppers can use the Amazon app on mobile and tap “Watch This Deal” to keep tabs on a few of their favorite items.
2. Ask Alexa about deals.
If you already own one of the retailer’s Echo devices, you can tell Alexa to keep you abreast of the latest Amazon Prime Day news by saying, “Alexa, keep me updated on Prime Day.”
3. Keep your eyes peeled for Amazon deal badges.
Navigating the Amazon homepage on Prime Day can be a nightmare, so to distinguish Prime Day deals separately from any other discount on the site, Amazon will list eligible marked-down items with a special blue Prime Day badge to make it easy for shoppers to spot.
4. Utilize Amazon’s tracker tools.
If you’re going into Prime Day with a very specific list of items in mind, consider using Amazon’s Watch tracker, which notifies you about current and upcoming deals on some of your favorite products. You can also use their Shopping List function to organize your picks ahead of time, and quickly check for price drops.
5. Let us help you!
As we do every Prime Day, our commerce editors will be manning the #dealsday deck and hunting for the best beauty, fashion, fitness, tech, home, kitchen, and wellness deals. Be sure to bookmark our Prime Day deals story to easily find different sales spelled out once the big day drops.
How will Amazon Prime Day be different this year?
As we continue to transition out of the pandemic, you may experience some delays in shipping. Nicely, this year, you can support emerging companies this Prime Day. Starting June 7, when members spend $10 on select small business purchases on Amazon, they’ll receive a $10 credit from the retailer to use toward an upcoming Prime Day purchase. Amazon is partnering with SELF cover star, actress, and entrepreneur, Kristen Bell, along with Queer Eye‘s Karamo Bell and actress Mindy Kaling to further the initiative. Prime members can find curated lists of over 300,000 small businesses here.