When is Amazon Prime Day 2021? How you can discover the perfect offers

Amazon Package Deliveries On Prime Day
A worker wheels a cart of Amazon packages during a delivery in New York City on Amazon Prime Day 2020 (Tuesday, Oct. 13, 2020).

Victor J. Blue/Bloomberg via Getty Images

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Amazon Prime Day is the online retailer’s biggest shopping event of the year. The small and mid-sized businesses who sell on the e-tailer reported more than $3.5 billion in sales during Prime Day 2020. That marked a 60% increase compared with 2019.

Spread out over two days, Prime Day features limited-time, limited-quantity deals (called lightning deals) on a wide variety of clothing, bedding, laptops, headphones, Amazon-branded gear and more. The 2021 Prime Day will be the earliest on record; the event last happened in October 2020 — the latest Prime Day on record.

The online shopping event has grown considerably since the first Amazon Prime Day in 2015. Research firm Digital Commerce 360 has estimated that Amazon sold $10.4 billion worth of goods overall on Prime Day 2020. That would mark an increase of 45.2 percent from $7.16 billion in 2019.

Nowadays, Prime Day is not just an Amazon phenomenon — other retailers, such as Walmart and Target, offer their own online deals on Prime Day, eager to compete during this shopping mega-event.

When is Amazon Prime Day?

Amazon Prime Day typically falls on a different day every year. The company has announced that Amazon Prime Day 2021 will be held on Monday June 21 and Tuesday June 22, 2021.

FILE – In this June 30, 2011 file photo, a United Parcel Service driver delivers packages from Amazon.com in Palo Alto, Calif. Amazon is offering deals July 12, 2016, for the second edition of its annual “Prime Day” promotion. (AP Photo/Paul Sakuma, File)


What do you need to take part in Amazon Prime Day?

Amazon Prime Day deals are, generally, exclusive to Amazon Prime members. Those who have never been Amazon Prime members can get a 30-day free trial right now, an offer that will last through Amazon Prime Day 2021.

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