Amazon Prime Day 2021 is just around the corner, with just days to go until shoppers can bag some incredible bargains.
This year, the online giant’s shopping event will run from Monday 21 June to Tuesday 22 June, which is a month earlier than its traditional slot. So, now is the time to get your shopping lists ready.
For the uninitiated – but seriously, where have you been? – Prime Day is a two-day online shopping bonanza hosted by Amazon, where you can find a host of competitive deals on big-ticket items from top-rated brands including the retailer’s own products (think Kindles, Fire tablets and the Echo dot) Dyson, Shark, Samsung and even Apple.
While many of the very best offers will be launched over the course of the event, Amazon has already started dropping some early deals that you can take advantage of right now.
So, to help you stay up to date make sure to follow our live coverage here where you’ll find everything from top tips on how to secure the best deals to advice on how to prepare and everything to expect, including the best early offers to snap up. Happy shopping!
Read more on Amazon Prime Day:
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
Save 15% on the Google Nest 3rd generation now
Google Nest learning thermostat 3rd generation: Was £219.99, now £187, Amazon.co.uk
If you’re looking to create a smart home, consider the Google Nest thermostat, which has 15 per cent off at Amazon.
Featuring a stylish and slender design, it learns your heating preferences and allows you to create custom heating schedules. It can also help slash your energy bill as the accompanying app shows you a breakdown of daily energy use and provides a monthly home report, so you can see how much you’re using.
An earlier model featured in our round-up of the best smart home devices, with our reviewer praising it for being superbly easy to use. “It learns your preferences in terms of temperature and is smart enough to turn the heating off automatically after 48 hours when you go away, even if you forget,” they said. “And you can turn it on again from your smartphone – perfect for when you’re on your way home after a week away.”
For more early tech deals, read our guide here.
Sarah Young15 June 2021 12:30
What were the best Amazon Prime Day deals in 2020?
Last year, some of the best deals on Prime Day were on Amazon’s own-brand devices, including the Echo dot, which dropped from £39.99 to £18.99 and the Echo show 5, which was down from £79.99 to £39.99.
Kindles and Fire HDMI sticks saw impressive discounts too. The Amazon Kindle was on sale for £49.99, down from £79.99, while the Fire stick 4K went from £49.99 to £24.99. You can definitely expect similar price drops on Amazon Prime Day this year.
Looking for more details on Amazon device deals? Bookmark the guide below:
Sarah Young15 June 2021 11:30
How to get the best deals using Camelcamelcamel
Want to shop like a pro this Amazon Prime Day? Then you’re going to want to have CamelCamelCamel open in your browser while bargain hunting. When shopping a sale as big as this one, it’s always best to double check a deal that might seem too good to be true before parting with your cash and third-party tracking websites like this one make it easier to separate the wheat from the chaff.
CamelCamelCamel is an easy to use, price tracking tool that provides price drop alerts and complete price history for products sold by Amazon, which helps you stay informed about product pricing trends as well as the latest price on products you’re considering purchasing.
Sarah Young15 June 2021 10:30
Save 24% on Apple’s AirPods pro right now
While the exact deals are kept under wraps until Prime Day begins, you don’t have to wait until next week to grab a bargain because there are already some early Apple deals available. Right now, you can snap up Apple’s AirPods pro for £189.97, down from £249 – that’s an impressive saving of £59.03.
The brand’s premium in-ear wireless buds are comfortable to wear for extended periods, and come in a stylish compact charging case that provides more than 24 hours of power in a single charge. In our round-up of the best wireless earbuds, our reviewer was suitably enamoured, saying they “offer some of the best noise-cancelling in any in-ear headphones”.
For more early Apple deals, read our guide here.
Sarah Young15 June 2021 09:30
The best laptop deals to shop right now
Whether you’re working remotely, are an avid gamer or you’re looking for a piece of tech to perform basic tasks like sending emails and watching films, finding the best laptop for your needs can be a tricky task, and an expensive one at that.
Luckily, they are always a popular item in the Amazon Prime Day sale, with discounts of more than £800 seen in previous years.
Ahead of this year’s event we’ve found some existing deals on great devices to suit all budgets. For all the latest laptop deals, take a look at our guide below:
Sarah Young15 June 2021 09:15
When is Amazon Prime Day 2021?
This year, Amazon Prime Day has been scheduled for its earliest date ever. The two-day shopping extravaganza will run over Monday 21 June and Tuesday 22 June, which is a month earlier than its traditional July slot.
In 2020, Amazon Prime Day took place later than scheduled in October, moving from its usual July date due to the ongoing coronavirus pandemic.
Sarah Young15 June 2021 09:00
How to sign up for an Amazon Prime 30-day trial
Amazon Prime Day offers are available exclusively to those with an Amazon Prime subscription – so we’d recommend signing up ahead of the shopping extravaganza so you can access the very best deals.
The membership costs £7.99 a month or £79 for a year, and subscribers are eligible for perks including same-day delivery. If you don’t want to pay the fee but still want to access the discounts, you can sign up for a 30-day free trial any time before the sale begins. Win win.
Sarah Young15 June 2021 08:45
Welcome back to IndyBest’s Amazon Prime Day 2021 live blog
Welcome back to IndyBest’s Amazon Prime Day live blog, where you can expect to find all the latest news about the two-day shopping bonanza.
With less than a week to go until the big event, we’ll be sharing everything from the best deals to expect when the event kicks off and even some incredible offers that you can shop right now.
Ellie Fry15 June 2021 08:35
That’s all for today folks!
Make sure to check in tomorrow as we’ll be back with all the latest tips on how to secure the best deals, the early discounts to shop now and our predictions on what to expect from the two-day sale.
Sarah Young14 June 2021 18:00
Amazon’s Fire HD 10 tablet has £55 off right now
Amazon Fire HD 10 tablet: Was £179.99, now £124.99, Amazon.co.uk
The shopping event hasn’t even started but Amazon has already slashed the price of its Fire HD 10 tablet, meaning you can get 31 per cent off the original price right now.
The gadget made an appearance in our round-up of the best tablets, with our reviewer praising it for being the “best-value”.
The fire HD 10 tablet has a 10in display, easily making it the biggest of any Amazon tablet around. It also has the highest resolution, making it the best Amazon model for video playback.
“It’s a sleek and effective machine, with plenty of power and strong battery life. Like all the Amazon tablets, it comes in two versions, with or without advertisements,” our reviewer said. “These appear on the lock screen only and are seen when you wake it up. You can get rid of the ads at any time by paying £10. Easily the best-value full-size tablet, although the limited range of Android apps may put some off.”
For more early tech deals, read our guide here.
Ellie Fry14 June 2021 17:00
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.