This story is part of , CNET’s guide on everything you need to know and how to make sure you get the best deal.
has just about started — and with these Prime Day deals, a brand-new TV could be in your immediate future. Even better is that you don’t have to wait until Prime Day proper to score a deal. Many already affordable TV staples, like Insignia and Vizio, are already on sale.
That’s right, Amazon has already started running discounts on a number of TVs, including two of the brand’s low-cost Fire TV Edition TVs, along with solid deals from Best Buy — including the best-rated TV that CNET TV guru David Katzmaier has ever reviewed. Here’s what we know about Prime Day deals on TVs today.
We haven’t tested this Hisense TV (we generally prefer Roku models). But a 60-inch 4K TV for under $400 is a solid deal — and you can always hook up a cheap streaming stick or box if you don’t like the Android TV experience.
By today’s standards, this Insignia TV is a bit undersized at 43 inches, but it serves up a crisp 4K resolution along with Amazon’s Fire TV interface and an Alexa voice remote. With its $100 discount for Prime members, this 43-inch Insignia could make an inexpensive addition as a second TV in your home for a smaller room where you don’t need a huge screen.
This 50-inch TCL model already has a low price and is on sale right now with a $30 discount, Prime member or not. It features Roku TV, which we believe is the easiest to use and most responsive smart TV interface. You’ll get the same image quality with the TCL S435 series as the preceding S425 series, which we found to be good enough for most people.
Vizio’s M-Series Quantum is one of the least expensive TVs with local dimming, a tech that provides excellent contrast. The 55-inch model is only $480, but you need to be logged in to the free-to-join My Best Buy membership program to see the $20 discounts mentioned here. Want to size up? The same Vizio model at 65 inches is $680.
This TV is a prime candidate if you can’t afford OLED. Vizio’s P-Series Quantum offers a supremely bright image with hugely effective full-array local dimming for deep black levels. Katzmaier hasn’t reviewed it yet, but based on his experience with the previous version its image quality is likely similar to, if not slightly better than, the TCL 6-Series overall, with better connectivity for gaming with the Xbox Series X and PS5. The 65-inch Vizio PQ is $20 off if you sign up for the free My Best Buy membership program.
Want to go all out and spend more for the best picture quality? You’ve come to the right place. Quite simply, the LG OLEDCX delivers the picture against which all other TVs are measured. Yeah, it’s the best TV that Katzmaier has ever reviewed (and he’s seen a few over the years). If you’re ready to spring for an OLED TV, this is the one to get. The 65-inch model had been hovering near the $2,000 mark and has dropped to $1,850 on Amazon.